I think it's fair to say that Facebook has become a huge portion of many of our lives, so much so that i get the sense that maybe we are starting to live our lives only to document it on Facebook, to advertise ourselves, give ourselves a certain gloss or sheen? If Karl Marx was to take a look at Facebook he would probably see it as an extension of his theory of 'Alienation', bound tightly to a rejection of capitalism. Part of his theory states that, in manufacture the workmen are parts of a living mechanism. In the factory we have a lifeless mechanism independent of the workman, who becomes a mere living appendage. This i feel is poignant because i feel it is as if many of us may be becoming lifeless appendages to our own Facebook page? On the other hand Marx might have really liked this whole social networking thing because it appeals to communist ideals of a classless, moneyless and stateless establishment.
Do we create a Facebook page for other peoples consumption or for ourselves to consume? If we go out for a day and dont take any photographs, don't post a location update or status update and so on, did we ever go on a day out?... or to put it another way if a tree falls down in a forest, and there's nobody there to hear it, does it make a sound? But are we now the trees and is Facebook the forest? Are we now beginning to bypass the part of this philosophical thought experiment where it matters if there is any human perception? I'm getting the impression that we are all getting a bit confused about reality because of our obsession with social networking, but what's worse is that I am also getting the impression that many of us aren't realising that there might be a confusion in reality at all.
We are extremely social animals and im not sure whether virtual friendships appeal to anything more than our virtual selves. Comporting social aspects in a cyber space makes me wonder at root whether any of the information on Facebook is a social document of us or whether it is actually a document of Facebook's social effect on us.
As Ernst Fischer wrote, 'We have become so accustomed to living in a world of commodities, where nature is perhaps only a poster for a holiday resort and man only an advertisement for a new product, we exist in such a turmoil of alienated objects offered cheaply for sale, that we hardly ask ourselves any longer what it is that magically transforms objects of necessity (or fashion) into commodities, and what is the true nature of the witches' Sabbath, ablaze with neon moons and synthetic constellations, that has become our day to day reality'.